Who Will Read Your Blog?

Now that you have clearly defined the purpose of your blog, you need to identify who your audience is going to be. In the same way that you focus on who will be using your products and/or services, you need to figure out for whom you are writing this blog. This will dictate the content of your posts as well as the tone in which you write them, two elements which will influence how you are perceived by your readers. Your objective may be to demonstrate the expertise of your niche to prospective partners, or to create an interactive relationship with clients, or even to motivate your internal staff. No matter what objective you decide to focus on, each one will require a different approach to both what you write and how you present it.

In order to help you define who your target audience will be, ask yourself these questions:

1) Are you writing this blog to inform existing customers about the full range of your products and/or services?

2) Are  you trying to reach new customers or markets and introduce them to your products or services?

3) Are you using your blog to demonstrate your expertise in a certain area?

4) Are you using your blog to promote better or more efficient customer service?

These are just a few of the questions that you can ask yourself in order to define your market.

For more details or help with identifying your audience/target market, contact the team at Graphic Matter!

What’s Your Purpose? ..the purpose of your BLOG!

A successful blog needs to have a PURPOSE. Why, you ask? Think about the blogs you follow. Chances are, you are benefitting in some way, correct? Perhaps you like a particular blog because it increases your general knowledge base. Or perhaps it provides entertainment. Or even specific information about a product or service, or upcoming events.

Ask yourself, “What purpose do I want my blog to serve?”

It is crucial to clearly identify WHY you want to start a business blog.

• Will it serve as a focal point for a network of contacts for your company?

• Will it help to position you as an expert in your field?

• Is it to promote a particular service or product – and perhaps in the process, create a group of evangelists for your product or service?

• Perhaps the focus will be internal communications, either for the company as a whole, or for a specific business unit?

While these are ALL great reasons to start a blog, it is important to identify and focus on ONE objective in order to maximize your blog’s potential. Keep in mind though, that you may need to adjust your blog’s focus down the road to adapt to evolving business and audience needs.

Come back next week to find out how to define your target audience. Can’t wait? Assistance from the Graphic Matter Team is always just a phone call away!