Now that you have clearly defined the purpose of your blog, you need to identify who your audience is going to be. In the same way that you focus on who will be using your products and/or services, you need to figure out for whom you are writing this blog. This will dictate the content of your posts as well as the tone in which you write them, two elements which will influence how you are perceived by your readers. Your objective may be to demonstrate the expertise of your niche to prospective partners, or to create an interactive relationship with clients, or even to motivate your internal staff. No matter what objective you decide to focus on, each one will require a different approach to both what you write and how you present it.
In order to help you define who your target audience will be, ask yourself these questions:
1) Are you writing this blog to inform existing customers about the full range of your products and/or services?
2) Are you trying to reach new customers or markets and introduce them to your products or services?
3) Are you using your blog to demonstrate your expertise in a certain area?
4) Are you using your blog to promote better or more efficient customer service?
These are just a few of the questions that you can ask yourself in order to define your market.
For more details or help with identifying your audience/target market, contact the team at Graphic Matter!