We’ve established that SEO [Search Engine Optimization] can effectively pull traffic to your website through the use of strategically planted “seeds” within your site. Search engines continually send out “spiders” or web crawlers, looking for those keywords that you’ve carefully embedded within your site as metatags, alt tags, page titles, page names and links – each of which is seen and recognized differently by the spiders.
Search Engine Marketing [SEM] pushes traffic to your website. SEM refers to the practice of increasing traffic to your website through the use of paid placements [advertisements, pay-per-click listings] and external directories [trade and business membership listings – Chamber of Commerce and similar networks, for example]. Blogs and social media are essential tools in today’s marketing world.
Search engines like links – both incoming and outgoing. Links from your site to other sites, articles, and resources are easy to add to your site, but the search engines know that. Incoming links carry a little more weight with the crawlers, but finding those opportunities might present more of a challenge.
There’s good news here: you can create your own incoming link opportunity with a blog or e-newsletter for your business. The beauty of these media formats is that they work double time for your business. Done correctly, they will literally push traffic to your site: the reader reads and then clicks – beautiful! But they’re also virtually pushing traffic via the search engines. Not only is your link from your blog to your website [incoming link] attractive to the crawlers, but so is the content of your blog. Search engines love fresh, keyword-rich content, so keep feeding them with regular blog posts [like this one].
Lastly, don’t discount the importance any Internet mention of your business: Has your business been in the news recently? Has it been recognized by a trade organization or received an award? There may be a listing [incoming link] as a result, and if you make mention of it on your site you can create a reciprocating [outgoing] link.
Ready to get pushy with your marketing? Call us, we’d love to help!