How good is your reputation?

White Hat SEOYou carefully guard your personal and business reputations, but did you know that it’s important to monitor your online reputation as well? Knowing what people are saying about your business gives you the power to capitalize on successes or correct misrepresentations where they crop up.

Black Hat SEOHow do you know what’s being said, and what control can you have?

1. Own all variations of your domain name. Think of the most likely errors [misspelling, plural vs. singular, etc] someone might make when searching for you, and purchase those domains if you can. Also purchase domains for your own name [not your company]. They don’t cost much and it provides peace of mind. Have you ever misspelled a web address and reached an incorrect website — perhaps it belongs to a competing business, or even one that is a bit [eek] awkward?!

2. Set up Google Alerts for your business name and product names. This FREE and easy-to-set-up Google feature will advise you when there is any Internet mention of the terms you have specified, so you can see the good, and even the bad, of what’s being said. You can even have alerts for your competitors and target clients too. Unfortunately you can’t always change what’s out there, but again, knowledge is power.

3. Use only White Hat SEO. There are good SEO practices, and not so good ones. The good kind – White Hat SEO – search engine optimization, search engine marketing, SEO, SEMconsists of the appropriate & ethical embedding of keywords and metadata into your copy and images. Black Hat SEO refers to sites where the SEO techniques are not in compliance with search engines’ guidelines for webmasters [Search Engine Optimization, An Hour a Day. Grappone and Couzin, 2008]. Search engines don’t like Black Hat SEO and you may find your rankings suffer as a result.

Your online reputation will say as much about you as your personal reputation does. Protect it and promote it accordingly. Want to know more about the Do’s and Don’ts of Internet marketing?

Google’s new Instant Preview in search results

Google recently introduced a new Instant Preview feature that seems to have replaced the thumbnail image typically shown in search engine results. This new feature displays a mini snapshot of the actual web page, and highlights the relevant search terms as they appear on the page. Previews allow the searcher to quickly compare results and to choose a page that best matches what they are looking for. [read more]

search engine optimization

Seeing this direct link between your search terms and Google’s search results demonstrates the importance of search engine optimization and the strategic use of “landing pages” throughout your website. How confident are you that your prospects can find you with a Google search? Contact Graphic Matter’s web team to be sure.