Search Engine Optimization continues to be a popular topic, so thought it was a good idea to revisit some of the fundamentals. Here are some commonly used SEO terms, their definitions and how they apply to a web page.
1. Title: official title of the page
The text that appears at the very top of the browser window
Most prominent information displayed in search results
tip: Use a different title on each page, typically a 40-60 character limit
tip: Title should be pleasantly readable, not awkwardely stuffed with keywords
2. HTML Page Name: aka file name
Appears at the end of the website name in the browser window
tip: Use words that related to the content of the page [keywords work well]
tip: Be specific to your company; it’s an opportunity to distinguish from your competition.
[i.e. use “nj-handmade-chocolate-services.html” instead of “services.html”]
3. Meta name “keywords” content: your keywords, phrases, best relevant words
Identifies the relevant keywords, phrases to search engines
Confirms for the search engines that the content of the site is relevant to the search phrase
tip: Include common variations, even common misspellings.
4. Meta name “description” content: describes what page is about
Typically the most prominent text displayed in search engine results
tip: Include search word or phrase most commonly used in content
tip: Use it multiple times, and include common variations, even common misspellings
tip: Should be concise yet pleasantly readable