Pilates on Fifth

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Pilates on Fifth is a high-end pilates studio located on 5th Avenue and 42nd Street in Manhattan. Its founders, Katherine and Kimberly Corp, are business professionals who have created multiple businesses in the U.S. and Japan.

Graphic Matter created a website for their spin-off company, UltimatePilatesWorksouts.com, which included e-commerce, member registration, and customizable, downloadable video workouts, and was featured November 2008 issue of Vogue magazine.

 

Challenge:

Redesign and consolidate the company’s 5 brands under one umbrella site. The client requested a site like “The Gap, Inc brands” site with “Tabs” across the top of the site, to be designed and created in a content management system so that they could continue to maintain the 5 branded sites moving forward.

 

Solution:

We redesigned all 5 sites using compatible color palettes and screen layout, and designed and coded the initial site pages for each of the 5 consolidated websites. The client built out the balance of the site with our on-going technical support.

 

Results:

  • Unified marketing tool for all of Pilates on Fifth’s brands
  • Centralized resource for information and workouts for their clients.