Exciting News for Graphic Matter!

NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.

ABOUT BNO:

BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at www.bnoinc.com.

ABOUT GRAPHIC MATTER

Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.

Graphic Matter is acquired by BNO

NJ creative agency BNO acquires Graphic Matter, Inc.; welcomes new clients, staff and expands capability

SOMERVILLE, N.J., Nov. 1, 2017 /PRNewswire/ — Baldwin & Obenauf, Inc. (BNO), the award-winning 36-year-old creative agency founded by Joanne Obenauf, today announced the acquisition of Graphic Matter, Inc., a Hillsborough-based graphic design studio. Graphic Matter, founded in 2002 by Beverly Thomas, has been a BNO supplier and partner for eight years.  Like BNO, Graphic Matter is a WBENC-certified woman-owned business.

Graphic Matter has established a reputation for design excellence with a competitive cost model. Through a unique service delivery model that favors micro-teams with multifaceted capabilities, Graphic Matter delivers “great results … while maintaining the highest integrity and professional standards,” says client Denis Nikic of LifeCell, An Allergan Company.

BNO led the Jersey Awards in total wins in both 2016 and 2017, and counts Johnson & Johnson, Mastercard, Verizon and KPMG among its key clients.  Graphic Matter adds clients including New York Life, LifeCell, and Qualcare to the BNO client roster.

“We are thrilled to welcome Beverly and Graphic Matter to the BNO family. This acquisition expands BNO’s design and production capability, while adding new clients and employees that truly share our vision,” said BNO president Trista Walker.  Thomas joins BNO as VP, Client Engagement, and will work closely with Walker as well as Rachelle Powell, senior VP of client services, and George Jackus, senior VP of Creative.  Beverly’s immediate focus includes leading BNO’s healthcare packaging business and new business efforts.

Thomas said, “We’ve spent the past 14 years focused on delivering high quality creative solutions for digital, print and trade show assignments, primarily focused on small and mid-market clients. A future with BNO provides opportunities to apply our creativity to larger clients and brands while we continue to do what we love.”  In particular, Thomas notes, she and the Graphic Matter team immediately connected with the BNO agency mantra, “innovate, inspire, involve.”

The Graphic Matter acquisition caps off a year that included BNO being named Verizon’s global agency of record for recruitment marketing and the launch of the Do Autism Differently campaign for the Autism Treatment Center of America.

ABOUT BNO:

BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, technology, financial services, and public-sector clients. BNO is a certified WBE. Learn more at www.bnoinc.com.

ABOUT GRAPHIC MATTER

Graphic Matter, Inc. is an agile creative partner delivering operational excellence, innovative workflow solutions and flawless technical execution. The agency provides graphic design, web design and instructional design services to New York, New Jersey and Philadelphia metro areas.

RELATED LINKS

http://www.bnoinc.com
http://www.graphicmatter.com

 

CONTACT: Karen Van Doren, kvandoren@bnoinc.com, (908) 685-1510

Celebrating 15 Years

Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Marketing to the Mobile Device

web design NJ, digital marketing NJ, wordpress website Somerset county NJ,

 

We’ve said it often: An active, current website is vital to your business.

As consumers we are accustomed to accessing information about purchases, doctors, services at our fingertips. The ability to compare features, cost & reviews, read a bio on a physician or legal expert, or find the nearest “____” has become the expectation; when that data isn’t available quickly, a potential customer will quickly bypass your business for the next option.

HubSpot compiled this data which illustrates the value of a healthy online presence. Chances are these stats will apply to every person reading this.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Does your website need an update? Are you reaching the right people? We can help.

 

Do you use YouTube to promote your business?

Optimizing your YouTube videos

 

Video is quickly gaining value as an SEO tool. According to Google, the time people spend watching YouTube on their TV has more than doubled year over year. [Source: Google, 2016]  This HubSpot article by Amanda Zantal-Wiener has 7 Great Tips for optimizing your YouTube videos.

 

 

Creating Winning Annual Reports

VNA of Somerset Hills Annual Report 2016 | Graphic Matter | Graphic Design NJ | Annual Report Design

We just completed our 7th Annual Report for the Visiting Nurse Association of Somerset Hills [VNA]. Each year we balance the usual conflicting objectives:  to communicate all the essential information with a visually pleasing result.

3 reasons why we think this publication is a win:

The main messaging has been carefully crafted to communicate the VNA’s core services quickly, accompanied by easy-to-read graphics showing the impact the VNA had on their community this year.

A clean design throughout communicates a lot of information in a way that does not overwhelm the reader.

Great photos speak volumes in communicating that the VNA’s services impact not only the patient, but also their loved ones – the very effective emotional “tug.”

Time to revisit your print collateral? Give us a call – we’re here for you!

You’ve been [re]Targeted

This is exactly what’s happening when something you’ve shopped online for –  and especially if you didn’t make a purchase – keeps popping up on every website you visit. It’s the Internet asking “Are you SURE you don’t want to purchase those boots?”

How does the Internet know that you wanted BOOTS?? You told it.

Retargeting | Digital MarketingRetargeting “is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” – Wikipedia

You checked out boots, maybe spent some time on that page comparing colors, sizes, reviews. By going to their website, you identified yourself as a qualified customer, one who is interested in their product and ready to buy, shortening their sales process. The online store noticed and deposited “cookies” [small bits of code] on your browser that told the Internet you’re in the market for these boots. Rather than post their ads to everyone, the boot company can instead target their efforts to a self-selected customer base [you], encouraging you with special offers and other shopping incentives.

Once you get past the “stalker” aspect of this marketing tactic you can see the genius.