Celebrating 15 Years

Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Marketing to the Mobile Device

web design NJ, digital marketing NJ, wordpress website Somerset county NJ,

 

We’ve said it often: An active, current website is vital to your business.

As consumers we are accustomed to accessing information about purchases, doctors, services at our fingertips. The ability to compare features, cost & reviews, read a bio on a physician or legal expert, or find the nearest “____” has become the expectation; when that data isn’t available quickly, a potential customer will quickly bypass your business for the next option.

HubSpot compiled this data which illustrates the value of a healthy online presence. Chances are these stats will apply to every person reading this.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Does your website need an update? Are you reaching the right people? We can help.

 

Do you use YouTube to promote your business?

Optimizing your YouTube videos

 

Video is quickly gaining value as an SEO tool. According to Google, the time people spend watching YouTube on their TV has more than doubled year over year. [Source: Google, 2016]  This HubSpot article by Amanda Zantal-Wiener has 7 Great Tips for optimizing your YouTube videos.

 

 

Creating Winning Annual Reports

VNA of Somerset Hills Annual Report 2016 | Graphic Matter | Graphic Design NJ | Annual Report Design

We just completed our 7th Annual Report for the Visiting Nurse Association of Somerset Hills [VNA]. Each year we balance the usual conflicting objectives:  to communicate all the essential information with a visually pleasing result.

3 reasons why we think this publication is a win:

The main messaging has been carefully crafted to communicate the VNA’s core services quickly, accompanied by easy-to-read graphics showing the impact the VNA had on their community this year.

A clean design throughout communicates a lot of information in a way that does not overwhelm the reader.

Great photos speak volumes in communicating that the VNA’s services impact not only the patient, but also their loved ones – the very effective emotional “tug.”

Time to revisit your print collateral? Give us a call – we’re here for you!

You’ve been [re]Targeted

This is exactly what’s happening when something you’ve shopped online for –  and especially if you didn’t make a purchase – keeps popping up on every website you visit. It’s the Internet asking “Are you SURE you don’t want to purchase those boots?”

How does the Internet know that you wanted BOOTS?? You told it.

Retargeting | Digital MarketingRetargeting “is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” – Wikipedia

You checked out boots, maybe spent some time on that page comparing colors, sizes, reviews. By going to their website, you identified yourself as a qualified customer, one who is interested in their product and ready to buy, shortening their sales process. The online store noticed and deposited “cookies” [small bits of code] on your browser that told the Internet you’re in the market for these boots. Rather than post their ads to everyone, the boot company can instead target their efforts to a self-selected customer base [you], encouraging you with special offers and other shopping incentives.

Once you get past the “stalker” aspect of this marketing tactic you can see the genius.

Twitter Analytics- Who are you ACTUALLY reaching?

 

Twitter Analytics | Social Media Marketing Tips | Graphic Matter | 908.359.860

Your twitter account is loaded with marketing insights!

You can access a full dashboard of Twitter Analytics data from the Profile & Settings menu [under your avatar in the top menu bar]. Your Top Tweets, their performance, and your audience demographic information are all available to help you understand who you’re actually reaching [you may be surprised]. From there you can decide to focus your tweets toward attracting followers from demographics that will most benefit your business strategy.

We’re always available to help you with your social media strategies and implementation – Give us a call!

Getting Social @ Social Media Conference 2017


Chrys Longman of Graphic Matter is discovering new insights in Social Media with Elaine Buonopane from M. Davis & Sons Inc.  #dtccscm2017

Mariah Calagione from Dogfish Head Brewery, and Lisa Zechiel from Washington’s Green Grocer, speaking about Instagram.