Celebrating 15 Years

Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Marketing to the Mobile Device

web design NJ, digital marketing NJ, wordpress website Somerset county NJ,

 

We’ve said it often: An active, current website is vital to your business.

As consumers we are accustomed to accessing information about purchases, doctors, services at our fingertips. The ability to compare features, cost & reviews, read a bio on a physician or legal expert, or find the nearest “____” has become the expectation; when that data isn’t available quickly, a potential customer will quickly bypass your business for the next option.

HubSpot compiled this data which illustrates the value of a healthy online presence. Chances are these stats will apply to every person reading this.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Does your website need an update? Are you reaching the right people? We can help.

 

Do you use YouTube to promote your business?

Optimizing your YouTube videos

 

Video is quickly gaining value as an SEO tool. According to Google, the time people spend watching YouTube on their TV has more than doubled year over year. [Source: Google, 2016]  This HubSpot article by Amanda Zantal-Wiener has 7 Great Tips for optimizing your YouTube videos.

 

 

Real Men Wear Pink – Eye Black

In support of the Major League Lacrosse mllpinkchallenge.org campaign Warriorblack is providing the new duet stick to players to wear during the month of May. During the month of May, Major League Lacrosse teams will face off in the Real Men Wear Pink Challenge benefitting the American Cancer Society in the fight against breast cancer. Fans can pick their favorite player and pledge for every goal, save, or groundball they record. The funds raised by each player will help their team reach the top of the leaderboard and be crowned “Real Men Wear Pink Team of the Year.

Another Home Run Project

For the third season in a row GM will be producing the Bryce Harper / Warriorblack Social Media contest. @warriorblackllc on instagram gives followers an opportunity to win eyeblack product each time Bryce Harper hits a homerun.

Twitter Analytics- Who are you ACTUALLY reaching?

 

Twitter Analytics | Social Media Marketing Tips | Graphic Matter | 908.359.860

Your twitter account is loaded with marketing insights!

You can access a full dashboard of Twitter Analytics data from the Profile & Settings menu [under your avatar in the top menu bar]. Your Top Tweets, their performance, and your audience demographic information are all available to help you understand who you’re actually reaching [you may be surprised]. From there you can decide to focus your tweets toward attracting followers from demographics that will most benefit your business strategy.

We’re always available to help you with your social media strategies and implementation – Give us a call!

Getting Social @ Social Media Conference 2017


Chrys Longman of Graphic Matter is discovering new insights in Social Media with Elaine Buonopane from M. Davis & Sons Inc.  #dtccscm2017

Mariah Calagione from Dogfish Head Brewery, and Lisa Zechiel from Washington’s Green Grocer, speaking about Instagram.