Celebrating 15 Years

Graphic Matter is celebrating 15 years in business.
Thank you to our clients for all the wonderful opportunities and challenges you have presented us.

Marketing to the Mobile Device

web design NJ, digital marketing NJ, wordpress website Somerset county NJ,


We’ve said it often: An active, current website is vital to your business.

As consumers we are accustomed to accessing information about purchases, doctors, services at our fingertips. The ability to compare features, cost & reviews, read a bio on a physician or legal expert, or find the nearest “____” has become the expectation; when that data isn’t available quickly, a potential customer will quickly bypass your business for the next option.

HubSpot compiled this data which illustrates the value of a healthy online presence. Chances are these stats will apply to every person reading this.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Does your website need an update? Are you reaching the right people? We can help.


Do you use YouTube to promote your business?

Optimizing your YouTube videos


Video is quickly gaining value as an SEO tool. According to Google, the time people spend watching YouTube on their TV has more than doubled year over year. [Source: Google, 2016]  This HubSpot article by Amanda Zantal-Wiener has 7 Great Tips for optimizing your YouTube videos.



You’ve been [re]Targeted

This is exactly what’s happening when something you’ve shopped online for –  and especially if you didn’t make a purchase – keeps popping up on every website you visit. It’s the Internet asking “Are you SURE you don’t want to purchase those boots?”

How does the Internet know that you wanted BOOTS?? You told it.

Retargeting | Digital MarketingRetargeting “is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” – Wikipedia

You checked out boots, maybe spent some time on that page comparing colors, sizes, reviews. By going to their website, you identified yourself as a qualified customer, one who is interested in their product and ready to buy, shortening their sales process. The online store noticed and deposited “cookies” [small bits of code] on your browser that told the Internet you’re in the market for these boots. Rather than post their ads to everyone, the boot company can instead target their efforts to a self-selected customer base [you], encouraging you with special offers and other shopping incentives.

Once you get past the “stalker” aspect of this marketing tactic you can see the genius.

Twitter Analytics- Who are you ACTUALLY reaching?


Twitter Analytics | Social Media Marketing Tips | Graphic Matter | 908.359.860

Your twitter account is loaded with marketing insights!

You can access a full dashboard of Twitter Analytics data from the Profile & Settings menu [under your avatar in the top menu bar]. Your Top Tweets, their performance, and your audience demographic information are all available to help you understand who you’re actually reaching [you may be surprised]. From there you can decide to focus your tweets toward attracting followers from demographics that will most benefit your business strategy.

We’re always available to help you with your social media strategies and implementation – Give us a call!

4 Organic Strategies for Improving SEO

Organic Search Engine Optimization [SEO] is a process to improve search engine ranking using natural, unpaid, algorithm-driven results. It is the foundation you must build before investing in paid search engine marketing. And it is both an art and a science.SEO-diagram

Mobile responsive website: If your website is not mobile responsive it will be penalized by Google and lose ranking, regardless of how good your content is. How do you tell? If it’s not, stop right here. The best place to allocate your marketing budget is on a new website.

Keyword-rich content: Search engine “crawlers” have become fairly sophisticated in identifying which sites contain relevant content to best match a search query. Choosing keywords that narrow the field and draw your best potential customer is gold – an art and a science.

Inbound links: It’s easy to add outbound links from your site to other online content. However, inbound links [when other sites link back to your site] are used by Google to validate the legitimacy of your site.

Frequent updates: Google tends to overlook stagnant website content in favor of sites that feature fresh copy & images. Blogging, content updates, and connecting your site with social media are all excellent, rank-boosting solutions that will also improve your connections with your client base. WordPress-based websites feature user-friendly interfaces that allow non-programmers to make updates as often as they like, putting more control in your hands.

There are other more technical factors such as keyword-rich metadata and page titles to consider. If you’re interested in a website audit, we can help you identify areas for improvement and focus your marketing efforts toward the right search engine optimization strategies.

Outsourcing your SEO & ROI?

Alexa is a great resource for digital marketing tools and they have published a useful article to help businesses determine if they should outsource their SEO [Search Engine Optimization]. [READ MORE]