We just created this direct mail postcard for the Visiting Nurse Association [VNA] of Somerset Hills. The service they’re promoting certainly tugs at the heart, but the image speaks volumes. It hits the emotional “pain point” for people facing these decisions.
The content is brief and designed to direct you to their website for more information. That’s where the conversion process can begin, and how the VNA can track the response to this campaign. And they’ve included their social media channels to maximize engagement. There’s a lot of potential delivered with this simple postcard, and these principles apply whether it’s commercially printed & mailed or delivered digitally via an email blast.
Their Annual Rummage Sale is coming up, with opportunities to unload your stuff [donations accepted April 8-26] and find great bargains too [Sale dates May 5-7]. More info online.